EFFECT OF BUSINESS ETHICS ON ORGANIZATIONAL PERFORMANCE: A CASE STUDY OF DUFIL PRIMA FOOD LIMITED, KADUNA A CASE STUDY OF DUFIL PRIMA FOOD LIMITED, KADUNA Section Articles

Abstract

This study investigates the impact of business ethics on organizational performance, focusing

on Dufil Prima Food Limited, Kaduna, Nigeria. Despite growing concerns about questionable

business practices in the region, there is a lack of empirical research on the specific context of

Dufil Prima. This study fills this gap by examining the relationship between business ethics

and organizational performance. In conducting the study, a sample size of 80 was obtained

using Taro Yamane's formula and the participants were selected through a stratified random

sampling technique to ensure representativeness in the data collection process. A close-ended

questionnaire was administered to obtain data, resulting in a total of 57 responses received. The

collected data was then analyzed using the ordinal regression model to examine relationships

between variables. The results reveal that transparency, honesty, and integrity have significant

positive effects on organization performance. Specifically, a one-unit increase in transparency

is associated with a 58.4% increase in organization performance, while a one-unit increase in

honesty and integrity leads to a 23.4% and 39% increase in organization performance,

respectively. On the other hand, fairness showed insignificant positive effects on organization

performance. Additionally, organization culture has a significant positive effect on

organization performance, with a 1.3% increase in performance for every one-unit increase in

organization culture. Based on these findings, the study recommends that management of Dufil

Prima Food Limited should reevaluate their fairness approaches to ensure fairness in all aspects

of the workplace.