ROLE OF COMPETITIVE INTELLIGENCE IN ENHANCING INFORMATION SERVICE PROVISION IN NIGERIAN UNIVERSITY LIBRARIES

Abstract

This study examines the role of Competitive Intelligence (CI) in enhancing information service

provision in Nigerian university libraries. In an increasingly competitive and technologically

dynamic academic environment, libraries must evolve beyond traditional service models to

remain relevant and effective. Competitive Intelligence, defined as the systematic process of

gathering, analyzing, and applying information from the external environment to inform strategic

decisions, enables libraries to respond proactively to changes in user needs, technology trends,

and institutional goals. Drawing on conceptual and empirical insights, the study highlights how

CI facilitates innovation, user-centered services, and strategic planning in academic libraries. It

further explores how CI tools such as environmental scanning, SWOT analysis, and user

feedback systems enable libraries to benchmark against best practices, optimize resources, and

enhance service quality. Despite its potential, the adoption of CI in Nigerian university libraries

faces challenges including inadequate infrastructure, limited technical expertise, and low

awareness among library staff. The study underscores the need for strategic integration of CI into

library operations to drive continuous improvement and academic excellence. It concludes that

CI is not merely an optional managerial tool, but a critical asset in repositioning Nigerian

university libraries for greater visibility, efficiency, and impact in the knowledge-driven

economy.