USE OF SOCIAL MEDIA FOR MARKETING INFORMATION RESOURCES AND SERVICES IN UNIVESITY LIBRARIES IN KATSINA STATE

Abstract

The study investigated the use of social media for marketing information resources and services

in university libraries in Katsina state. The study was guided by two research objective which

include: to determine the type social media use for marketing information resources and

services and to ascertain the challenges associated with the use of social media for marketing

information resources and services. The study targeted all the eight digital librarians in

Katsina university libraries. The study employed qualitative research method where interview

schedules were used for data collection. The interview schedule was validated using audit

inquiry and membership checking respondents. Furthermore, the data collected was analyze

using thematic analysis. The study found that there are insufficient funds, lack of marketing

strategies, training and constant power shortage. Conversely, the study recommends that

libraries should seek additional funding to develop and maintain social media platforms, invest

in training, and support marketing activities. Libraries need to create clear, strategic plans for

marketing their resources via social media. This includes targeted content and regular

engagement with users and among others.